There's a lot of information in the world. A lot of times it is hard to sort out what is most important. There are a number of sectors now using a method to simplify the information overflow so that they can figure out how to move forward in the best way. This method can be thought of as the 'simple question format'.
The 'SWOT' format (Successes, Weaknesses, Opportunities and Threats) has been adopted by political campaigns and corporations around the world to support strategy development. Some military groups do a 'Hot Wash' immediately after every incident, bringing soldiers together to identify the strengths, weaknesses, and changes they would make to each mission so they can do better the next time. Similar methods have been adopted by Hospitals, the Emergency Preparedness Community and other agencies. A top education group in the U.S. (New Teacher Center) uses four questions to help teachers become more effective with their kids.
People all over are using the simple question format because they realized: if you simplify the questions, you can simplify the answers. It provides a strategy that allows us to determine a collective path forward in the face of the deepest layers of ambiguity. A Big Project was originally conceived with meditation on the question, “If we could take this simple question format to the highest possible level, could we simplify our solutions to global problems?” It was decided that whether or not it was feasible, it is certainly worth a try!
We decided to craft a simple question format that could apply to global issues, and find a way to ask people from every country so that all voices could be included. But to ensure the world would listen to the answers , we needed to find a way to move people's hearts as well as their minds. Thus was born an ambitious agenda to ask the world four project questions, and share the answers through a creative explosion of art and music.
The level of support that emerged was beyond the organizers' dreams. People from 97 countries participated and came together around one resounding call to action: 'help life change'. Now, our supporters have asked us to take the next step and create a platform that will enable our new global community to take action, support each other and learn from one another as we seek to help life change.